Every partnership comes with its own coo, however this partnership was particularly special for me. One of my passions is ensuring the forward trajectory of female empowerment. In conjunction with TRESemme, we launched a campaign that encouraged women to embrace their beauty and be unapologetic for taking pride in their appearance. The Glam App also got involved in the activation as we curated a 30-day partnership with TRESemme to allow women to try the Work It Waves look seen in this commercial. I hope you enjoy this as much a I do.